Malta: 22nd November 2023 – Step behind the scenes of online casino game development and explore the creative process, challenges, and psychology behind these unforgettable games. From the initial brainstorm to the final launch, you’ll gain a newfound understanding and appreciation for the craft that brings these games to life.

Understanding the Creative Process of Game Development

To uncover the secrets of successful live casino game development, we spoke with Armands Zalitis, the Head of Product at OnAir Entertainment^TM. Armands shared how the company’s game development process is guided by a deep understanding of player psychology, innovative thinking, and a strategic approach.

• Innovation vs. Tradition: The first challenge lies in striking a balance between innovative features and familiar gameplay elements. While innovation can attract players looking for fresh experiences, traditional gameplay elements maintain the broad appeal of casino games.

• Competition: In a saturated market with a multitude of gaming options, standing out is no small feat. Developers must continually generate unique and compelling game concepts to catch players’ attention.

• Regulatory Compliance: Navigating the maze of gambling regulations across different regions is a challenge in itself. Compliance is a top priority to ensure that OnAir Entertainment^TM‘s games can be enjoyed legally and responsibly.

Creativity & Innovation: The Cornerstones of Success 

These qualities not only attract and retain players but also ensure that the casino remains competitive, compliant, and adaptable.

Two key processes happen behind the scenes during the creative process:

• Ideation: Brainstorming sessions are the birthplace of ideas. Here, themes, gameplay mechanics, and features are meticulously crafted, keeping player preferences and market trends in mind.

• Market Research: A deep understanding of player preferences and market trends is crucial. It helps in creating a game that not only meets but exceeds player expectations.

Keeping Players Engaged

Engaging players is a constant endeavor in game development. One of the strategies we employ, as Armands explains, is the “Scarcity Loop.” This loop consists of three key elements:

• Opportunity: Scarcity loops offer players an opportunity to obtain something valuable or exclusive. The allure of exclusivity can be a powerful motivator.

• Unpredictable Rewards: When rewards, in this case, winnings, are unpredictable, players tend to stay engaged. They hope to receive a desirable outcome, even though it’s not guaranteed, creating a sense of anticipation.
• Quick Repeatability: The scarcity loop is designed to be quickly repeatable. It maintains player engagement and encourages them to continue participating, knowing that another opportunity is just around the corner.

Casino game development is a fascinating and complex interplay of creativity, innovation, and psychology. Our team of experts is dedicated to curating games that transport players to new worlds and deliver unforgettable experiences.

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